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How Cloud Hosting Works

Cloud hosting uses virtual servers that take their processing power from a huge network of physical servers to provide you with reliable, scalable and cost effective hosting. If you hit the front page of The Register, your hosting will accommodate the extra traffic you get. You’ll save money because you are only paying for resources that you use.

There are two main ways cloud servers work. We’ll explain them both below.

Most public cloud involves the use of a cloud computing infrastructure. This means that you're hosted on a virtual server that use a collective of other physical servers to provide redundancy, security and scalability. It's a fully virtualised set up that works on a multi-tenant architecture. This lets users utilise an almost limitless amount of resources such as RAM, CPU and Disk, for as long or as little as they would like. Each user's data is kept separately from the other users, through virtual private networks. Giving you the security your business demands.

Private clouds are normally used by companies where the ultimate in security and privacy is a very high need. A private cloud set up will use locked down resources that are not shared by anyone else.

Benefits of Cloud Hosting

Still confused?

Watch our short video to find out what makes us different and how we help businesses like yours. Our UK based support really makes the difference.

Still confused?

Watch our short video to find out what makes us different and how we help businesses like yours. Our UK based support really makes the difference.

Related Information

What hardware do you use in your cloud hosting?

HP BladeSystem Servers

What connectivity do you use in your cloud hosting?

Level 3 and Cogent

What disk performance do you offer?


What throughput do you offer?

Whatever you want, standard is 1Gbit/s

What data centres do you use?

VMWare Cloud is hosted in GS2 in London and Digital Realty in Woking

What’s the SLA you offer for your cloud hosting?

Our VMware Cloud platform SLA is 99.999%, Network SLA is 100%. Our VMware Private Cloud offers a 20 minute hardware replacement SLA.

Do you keep backups?

Yes - for whatever length of time you want.

What level of support can I expect?

Fully managed UK host, we can provide support in line with whatever you need.

Will you help me migrate?

Yes, at no cost.

Do you include proactive monitoring and support?

It is an optional extra charged from £250 per month

How is my data protected?

VMWare Cloud platforms offer VShield Firewall and your server is wholly locked down to your IP.

Amazon Elastic Compute Cloud (EC2)

Scalable computing capacity in the AWS cloud.

Amazon Simple Storage Service (S3)

Storage for the internet. It makes web-scale computing easier for developers.

Apache Hadoop

A framework that allows distributed processing of large data sets across clusters of computers.


Amazon Web Services is a secure cloud services platform.

Content Delivery Network (CDN)

A network of data centres that are distributed in disparate locations. Cloud portability The ability to move data and services from one cloud provider to another.

Cloud provider

A company that provides cloud computing services.


When a company pays a provider to deliver services that could be run in house.

Cloud storage

A model where data is maintained, managed, backed up and made available to users over the internet.


Software that runs on a web server rather than a device.


A group of servers working together as a single system.

Content Management Interoperability Services (CMIS)

An open standard that allows you to move from one CMS to another.

Customer Self Service (CSS)

Removes the need for support by allowing customers direct access to information and the ability to perform routine tasks.


A container platform provider.

Elastic Computing

The idea of being able to quickly scale up or down the resources a customer users based on demand.

External cloud

A cloud computing solution that lives outside a customer’s physical location.

Hardware as a service (Haas)

A leasing procurement model. Usually, hardware that is not owned by a customer will be installed onsite and managed by a service provider.

Hosted application

A SaaS that allows users to operate and run an application entirely from the cloud using monthly recurring billing.

Hybrid cloud

An environment which mixes servers on premises with private and public cloud services which seamlessly work together as needs and pricing changes.

Infrastructure as a service (Iaas)

When hardware is provided by an external provider and managed for you.

Internal Cloud

A cloud computing model that is solely implemented within a company’s own dedicated infrastructure.

Microsoft Azure

A suite of cloud services used to build, deploy and manage applications through a global network of data centres.


Software that is a bridge between a database and applications and an OS.


A tenant is a group of users who share the same access to a software instance. Multi-tenant refers to a single instance of software that serves multiple tenants.

On demand service

This allows users to provision cloud resources when and where they are needed most, at run time.

Open Stack

An open source set of tools for managing (and building) cloud computing platforms.


A cloud computing model where a provider delivers hardware and software tools to customers over the internet.

Pay as you go

A method of payment that charges based on usage.

Private cloud

A type of cloud commuting that delivers benefits to a public cloud (redundancy, scaleability, pricing), but is locked down to one company giving you control and security.

Software as a service (SaaS)

A software distribution model where a third part vendor hosts applications and makes them available to customers over the internet.

Service migration

An idea used in cloud computing that makes sure there are no implementation, interoperability or compatibility issues when moving between different cloud vendors.

Service provider

A business which offers service to other people in return for payment.

Service level agreement (SLA)

A contract between a customer and a service provider that defines the level of service that is guaranteed by the service provider.

Social networking service (SNS)

An online platform which people use to build social networks.

Software plus services

A Microsoft idea to sell software plus a suite of cloud hosting services.

Subscription based pricing model

When you are charged a monthly or annual fee for a service, rather than buying it outright.

Utility computing

A service provisioning model where a service provider (like a hosting company) makes resources and infrastructure available to the customer as needed and charges for usage instead of a flat fee.

Vendor lock-in

When a customer is dependant on a vendor for a certain product or service. The lock in refers to it being expensive or difficult to switch to a different supplier.

Vertical cloud

A cloud computing solution created for a business vertical.

Virtual private data centre

A cloud offering that includes a suite of enterprise IT resources that’s provided over the internet. Typically, it will contain processing, storage, infrastructure and application and data centre management software.

Hyve are 100% carbon neutral. We use carbon offsetting to balance out the release of carbon dioxide from our offices and infrastructure.